A joint project between EAT and WBCSD, Food Reform for Sustainability and Health (FReSH) is an ambitious global business partnership that brings a consumer lens and systemic approach across the food system. We turn the conventional ‘farm to fork’ approach on its head by working from 'fork to farm' to develop, implement and scale transformative business solutions that are aligned with science-based targets. This means we start with the consumer, focusing on the dietary shifts that are needed, and work back through the food system to determine what we need to grow, where and how in order to create healthy, enjoyable food for all, produced responsibly within planetary boundaries by 2030. 

Why FReSH?

Close to 100% of the food consumed across the world is produced and supplied by the private sector. This puts large and small businesses at the heart of the potential for transformational change in food systems all over the world.

News and Insights

Next Event

WBCSD Council Meeting 2018

22 - 25 October, 2018,

More Events

WBCSD Council Meeting 2019

14 - 17 October, 2019
, Lisbon, Portugal
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Impact on SDGs

With its comprehensive approach, FReSH tackles a multitude of SDGs


Alison Cairns

Managing Director, FReSH

Emeline Fellus

Project Manager, FReSH

Emily Grady

Manager, FReSH

Alexi Ernstoff

Manager, FReSH / Secondee, Quantis

Carla Hommes

Manager, FReSH / Secondee, ERM

Lara Luten

Manager, FReSH / Secondee, Edelman

Elisabeth Petraki

Associate, FReSH