Sustainable Urban Mobility (SiMPlify)

SiMPlify is a global city-business collaboration to foster innovation for easy, safe and clean urban mobility systems for all. 

The challenge

By 2030, around 60% of the global population will live in cities, 75% by 2050. Urban mobility currently accounts for 40% of all CO2 emissions of road transport and up to 70% of other pollutants from transport. Transport creates emissions of GHG; smog presents serious public-health concerns. The question of how to enhance mobility while reducing congestion, accidents and pollution is a common challenge to all major cities in the world.

The business case

Business has the expertise, the strategic interest and the financial capacity to provide low-carbon mobility solutions in cities. As the need for urban mobility is growing, the way we travel and transport goods must change. To do so, each city must be invested in finding the right responses to these challenges, taking their specific circumstances into account. To create better, smarter, more sustainable cities, cities and businesses need to work together on tailor-made solutions.

The solution

SiMPlify helps connect companies with city authorities and all relevant stakeholders; proposing an objective model; promoting innovation in mobility systems and providing citizens with easy, safe and clean mobility. SiMPlify uses a fact-based mobility planning tool and a set of sustainable mobility indicators.

Its deployment facilitates collaboration between business and cities to find ways to meet a city’s sustainability needs while helping create livable, sustainable and equitable cities.

Our online mobility planning tool helps cities develop fact-based and integrated sustainable urban mobility plans based on 19 sustainable mobility indicators.

Endorsed by the European Commission, the indicators are grounded in science and follow SMART selection criteria (Specific, Measurable, Attainable, Relevant, Time-based). They span four dimensions: quality of life, economic issues, global environment and mobility system performance.

Happening in our cities


Rolls out a new bike lane and wide pedestrian sidewalk.


European launch of Toyota’s Fuel Cell Vehicle in Hamburg, one of the SiMPlify demonstrator cities.


Deployment of right/left turn filtering lanes suggested for Indore by WBCSD is recommended nation-wide.

News and Insights

Next Event

WBCSD Council Meeting 2018

22 - 25 October, 2018,

More Events

WBCSD Council Meeting 2019

14 - 17 October, 2019
, Lisbon, Portugal
See more


13 Jul 2018

WBCSD Toyota Sathorn

17 May 2018

Project Outline

Impact on SDGs

SiMPlify has for vision to extend universal access to safe, inclusive and low-environmental impact mobility. The application of SiMPlify process will increase Road Safety (3.6), Energy Efficiency (7.3), Urban Access (11.2) and mitigate Air pollution (3.9) and Climate Change (13.2). SiMPlify works to base decisions in facts for more accountable Institutions. SiMPlify promotes effective public, public-private and civil society partnerships (17) for participative, representative and inclusive decision making in Sustainable Urban Mobility planning (9.1, 11.6). SiMPlify tools are easy to engage with and the process is developed to ensure capacity-building (17.9) for data collection and monitoring (17.18) as well as for solution implementation (17.8) and sustainable financing.



Roland Hunziker

Director, Sustainable Buildings & Cities

Irene Martinetti

Manager - Sustainable Mobility